Ivaylo Nikolov Boiadjiyski was selected as the new International Business Development and Sales Manager of ViVeTech from March 2024. He gained extensive experience in sales with 25 years spent predominantly in the automotive industry, including the automotive technology sector.
Ivaylo Boiadjiyski graduated as a mechanical engineer from the Technical University of Sofia in 1996 and after graduation he started his career in the automotive industry. He worked his way up the sales and consultancy ladder in various companies: car dealers, automotive suppliers, service companies. In 2006 he joined Detroit-based MSX International, where he led the 200-strong sales and operations team for the Central and Eastern Europe region until 2023. In January this year, he was asked by the management of ViVeTech to take over the business development and sales activities related to the international market entry of the Hungarian company.
The new manager will be responsible for developing and managing the company's international sales strategy and positioning the corporate brand in the target markets.
"I am delighted to join an emerging Hungarian company with ambitious international expansion plans. I like out-of-the box solutions and we have a similar mindset with ViVeTech's management. IT security will be a dominant service area in the near future, and the solution offered by ViVeTech is particularly exciting because it is not just about security for companies, but for service providers who are responsible for the everyday security of millions of people," said Ivaylo Nikolov Boiadjiyski.
Ivaylo is native Bulgarian and speaks English, Serbian, Croatian at a professional level and also Hungarian at a conversational level. He is passionate about technologies that support sustainability.
